It’s amazing how as Marketers we can find exciting titles for the most boring of books.

For example, I’m currently looking at: Crossing The Chasm Inside the Tornado Living on the Fault Line

Not books about living on the edge, but Business best sellers.

I guess titles that fit the book just don’t cut it anymore. Besides, I’m more likely to buy a ‘dangerous living’ book over a ‘selling dull products to pretentious people’ book.

What does this say about our culture and what does it say about our need for these books